Store profiling & marketing execution

Ship the exact assets every location needs.

Qualified Campaign profiles every location's real traits: registers, drive-thrus, bilingual markets, shelving, anything you track. Then it uses rules to compute the precise quantity of collateral each store gets, for every campaign. No spreadsheets. No overprint.

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Multi-tenant · Rule-driven allocation · Universal & malleable by design

Store #4821 Hypothetical example

Location traits

Drive-thru lanes: 2
Cash registers: 6
Bilingual market: Yes
Shelf height: 72″
Format: Free-standing

Kit computed

Dual Drive-Thru Kit×1
Counter Mats×6
Bilingual Poster Set×1

Costed before it ships est. $312.94

The problem

Most in-store marketing ships blind.

Overprint & overfreight

One-size-fits-all runs mean pallets of signage that never leave the box, and freight paid to ship it anyway.

Wrong store, wrong kit

A drive-thru kit at a mall kiosk. Bilingual signage skipped where it was needed. Allocation by hunch, not by trait.

No line of sight

Nobody can say what shipped where, what it cost, or whether the plan matched what actually landed on the floor.

How it works

Profile the location. Write the rule. Ship the exact quantity.

Profile

Build a living profile for every location with any trait that matters, registers, drive-thru lanes and dimensions, shelving height, bilingual market, square footage, fixtures. Traits are yours to define; import by CSV or keep them current over time.

drive_thru_lanes: 2 · bilingual: true · registers: 6

Rule

A visual rule engine maps traits to assets and quantities, no code. Set eligibility, formulas, and quantity breaks once, and every location resolves automatically. Change the rule, and the whole network recomputes.

IF drive_thru_lanes ≥ 2 → include Dual Drive-Thru Kit × 1

Distribute

Generate exact per-location kits with costs and a live coverage map , then validate the plan against what actually shipped. Every campaign is costed before a single pallet moves.

1,204 locations · 18,940 units · est. cost computed · variance tracked

See how it works

Plan to doorstep

From the plan to the doorstep, in one record.

Approve the plan, and Qualified Campaign generates the fulfillment documents (packing slips, waybills, and QR labels) and tracks every kit's status per store. Direct order push to your ERP, WMS, or fulfillment system is on the roadmap.

Store #4821 · kit status

Pending
In Production
Shipped
Delivered
Verified

Traits

4 windows · 12 endcaps · 3 fitting-room banks

Kit computed

Window Posters ×4 · Endcap Headers ×12 · Fitting-Room Mirror Clings ×3

Illustrative, traits and quantities are examples.

Platform

Everything the rollout needs, in one system of record.

Universal, malleable profiling

Unlimited custom traits per location, organized by region and district. Your data model, not a fixed template.

Visual rule engine

Drag-and-drop conditions, safe formulas, and quantity breaks turn traits into allocations, testable before you commit.

Coverage map

See the whole network geographically, what's profiled, what's targeted, and where a campaign actually reaches.

Kits & distribution

Per-location kits generated from the plan, each with its costs and a status lifecycle from Pending through Verified. Schedule each campaign with set and take-down dates, so assets are deployed and removed on time.

Fulfillment documents

Generate the paperwork the floor and warehouse need: packing slips and waybills as PDFs, scan-ready QR labels per kit, and a bill of materials with pack-out instructions. Direct push to your ERP, WMS, or fulfillment system is on the roadmap.

Shipment tracking

Record a carrier, tracking number, and status on every kit, entered manually or imported by CSV, with a closed-loop status history per store: Pending → In Production → Shipped → Delivered → Verified.

Inventory-aware allocation

Track on-hand stock per warehouse with reorder points and low-stock flags, then allocate from stock and produce only the shortfall.

Validation & variance

Compare the rule-driven plan to actuals from distribution imports, catch the gaps and tighten every future run.

Analytics & reporting

Campaign summary, monthly trends, and year-over-year comparison roll up into an executive summary, plus a sustainability report for material and CO2 avoided.

API, webhooks & multi-tenant

Run many brands or business units side by side with roles and invitations, and connect the rest of your stack through a public API and outbound webhooks.

Explore the platform

Why it's different

Your model, not a vendor's.

Off-the-shelf tools make you fit their model. Qualified Campaign fits yours, every trait, product, and rule is yours to shape, per tenant.

Why it's different

Define your own traits.

Track what your category actually cares about, not a vendor's fixed fields.

Rules, not spreadsheets.

Allocation logic lives in the system, versioned and testable, not in someone's file.

Costed before it ships.

Every kit carries its price and quantity, so the budget conversation happens up front.

One system of record.

Profiles, campaigns, kits, and validation in one place, with an API into the rest of your stack.

Why it matters

Precision is the whole point.

Retail marketing teams routinely over-produce collateral by an estimated 20–40%. Qualified Campaign is built to close that gap, by shipping to the trait, not the average.

The 20–40% figure is an industry estimate of the problem, not a Qualified Campaign result.

Unlimited Custom traits per location

1 rule set Whole network recomputes

100% Of kits costed before they ship

Zero Spreadsheets required

Ready to map your network?

Bring a slice of your store data and a campaign in mind, we'll show you profiles, rules, and exact per-location quantities on your own footprint.

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