Ship the exact assets every location needs.
Qualified Campaign profiles every location's real traits: registers, drive-thrus, bilingual markets, shelving, anything you track. Then it uses rules to compute the precise quantity of collateral each store gets, for every campaign. No spreadsheets. No overprint.
Multi-tenant · Rule-driven allocation · Universal & malleable by design
- Drive-thru lanes
- 2
- Cash registers
- 6
- Bilingual market
- Yes
- Shelf height
- 72″
- Format
- Free-standing
- Dual Drive-Thru Kit×1
- Counter Mats×6
- Bilingual Poster Set×1
Most in-store marketing ships blind.
Overprint & overfreight
One-size-fits-all runs mean pallets of signage that never leave the box, and freight paid to ship it anyway.
Wrong store, wrong kit
A drive-thru kit at a mall kiosk. Bilingual signage skipped where it was needed. Allocation by hunch, not by trait.
No line of sight
Nobody can say what shipped where, what it cost, or whether the plan matched what actually landed on the floor.
Profile the location. Write the rule. Ship the exact quantity.
Profile
Build a living profile for every location with any trait that matters, registers, drive-thru lanes and dimensions, shelving height, bilingual market, square footage, fixtures. Traits are yours to define; import by CSV or keep them current over time.
drive_thru_lanes: 2 · bilingual: true · registers: 6 Rule
A visual rule engine maps traits to assets and quantities, no code. Set eligibility, formulas, and quantity breaks once, and every location resolves automatically. Change the rule, and the whole network recomputes.
IF drive_thru_lanes ≥ 2 → include Dual Drive-Thru Kit × 1 Distribute
Generate exact per-location kits with costs and a live coverage map , then validate the plan against what actually shipped. Every campaign is costed before a single pallet moves.
1,204 locations · 18,940 units · est. cost computed · variance tracked From approval to doorstep, automatically.
Approve once, and Qualified Campaign drives the rest. The per-location plan flows straight into print and fulfillment; tracking numbers and delivery statuses flow back, so every kit's status is live, per store, end to end.
- Approved
- In production
- Shipped (#1Z…)
- Delivered
Closed-loop, instantaneous, end-to-end, one approval launches print, fulfillment, and live carrier tracking.
Works across every store format.
Traits are yours to define, so the same engine resolves the right kit whether it's a drive-thru, a bank branch, or a grocery aisle.
Store #4821
Traits2 drive-thru lanes · 6 registers · bilingual market
Kit computedDual Drive-Thru Kit ×1 · Counter Mats ×6 · Bilingual Poster Set ×1
Branch #212
Traits2 drive-up teller lanes · ATM vestibule · 4 teller windows
Kit computedDrive-Up Rate Cards ×2 · Lobby Rate Board ×1 · ATM Topper Decals ×2
Site #1187
Traits8 fuel positions · 5 cooler doors · food-service counter · age-restricted category
Kit computedPump-Topper Set ×8 · Cooler Cling Set ×5 · Forecourt Banner ×1
Store #640
Traits14 aisles · deli + bakery + pharmacy · 8 front-end lanes
Kit computedEnd-Cap Headers ×14 · Department Signage ×3 · Front-End Lane Toppers ×8
Store #305
Traits4 windows · 12 endcaps · 3 fitting-room banks
Kit computedWindow Posters ×4 · Endcap Headers ×12 · Fitting-Room Mirror Clings ×3
Illustrative, traits and quantities are examples.
Everything the rollout needs, in one system of record.
Universal, malleable profiling
Unlimited custom traits per location, organized by region and district. Your data model, not a fixed template.
Visual rule engine
Drag-and-drop conditions, safe formulas, and quantity breaks turn traits into allocations, testable before you commit.
Coverage map
See the whole network geographically, what's profiled, what's targeted, and where a campaign actually reaches.
Kits & distribution
Per-location kits generated from the plan, with costs, shipping, and status, from draft to delivered. Schedule each campaign with set and take-down dates, so assets are deployed and removed on time.
Print & fulfillment automation
Approve a campaign and the per-location kit plan flows straight into print production and fulfillment. Exact quantities, packing slips, and waybills are generated automatically. No re-keying, no separate file for the printer.
Live tracking & closed-loop status
Carrier tracking numbers and shipment statuses flow back into Qualified Campaign as production ships, updating every kit in real time: Approved → In production → Shipped → Delivered, per store.
Validation & variance
Compare the rule-driven plan to actuals from distribution, catch the gaps and tighten every future run.
Multi-tenant & roles
Run many brands or business units side by side, each with its own traits, catalog, pricing, and access controls.
Your model, not a vendor's.
Off-the-shelf tools make you fit their model. Qualified Campaign fits yours, every trait, product, and rule is yours to shape, per tenant.
Why it's differentDefine your own traits.
Track what your category actually cares about, not a vendor's fixed fields.
Rules, not spreadsheets.
Allocation logic lives in the system, versioned and testable, not in someone's file.
Costed before it ships.
Every kit carries its price and quantity, so the budget conversation happens up front.
One system of record.
Profiles, campaigns, kits, and validation in one place, with an API into the rest of your stack.
Precision is the whole point.
Retail marketing teams routinely over-produce collateral by an estimated 20–40%. Qualified Campaign is built to close that gap, by shipping to the trait, not the average.
The 20–40% figure is an industry estimate of the problem, not a Qualified Campaign result.
Ready to map your network?
Bring a slice of your store data and a campaign in mind, we'll show you profiles, rules, and exact per-location quantities on your own footprint.