Resources
Perspectives on precision allocation
Short, practical writing on cutting waste out of retail marketing — store profiling, allocation rules, and the operations behind shipping only what each store needs. General thinking, no client data.
Operations
Rules over spreadsheets: making allocation auditable
Spreadsheets scale badly and hide their logic. A rule-based engine makes per-store allocation consistent, repeatable, and easy to explain.
ProfilingStore profiling 101: the attributes that actually drive allocation
A practical starting point for building a store-attributes database that your allocation rules can rely on — without boiling the ocean.
AllocationWhy flat allocation quietly wastes money
Averaged, one-size-fits-all asset counts feel efficient. In practice they bake overproduction into every campaign. Here is the mechanism — and the fix.
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